Identity
Pictograms representing the search for reproducible patterns. Quantifying the unquantifiable – extracting concrete from abstract.
Logomark
Merknad literally means «note» or «remark» in Norwegian. The logomark is an asterisk, which is traditionally used to signal important details in a larger data set.
Full logo
Combining the asterisk with type set in Bandeins Strange – illustrating the contrast between traditional origins and technological improvements.
Colors
Informed by data journalism's origins and move away from traditional news production into a new technological revolution.
Website
Inspired by traditional newspaper storytelling, the website is to-the-point with little superfluous content.
Identity (Embed)
Identity for Merknad Embeds – fragments of source data the user can play around with, immersing themselves with information, adaptable to different contexts.
Embeds
Users can complete exercises to visualize statistics that would otherwise be challenging to absorb.