Website
Leveraging the color palette of Gilbert Baker's Pride flag design (1978) to create a dynamic color identity.
Website
Vibrant colors and funky typography come together to create an expression that is both festival and political movement.
Billboard
«Kjærleik er kjærleik», meaning «love is love» in the local language, is the mantra. It's repeated until it's true.
Applications
Reloading the website reveals the next color combination in the order of Gilbert Baker's Pride flag.
Devices
The mantra layout adapts to all surfaces.
Posters
Individual posters come together to form the identity in all its colors.
Merch
The 60s-inspired stickers play a primarily digital role, but also come in the form of actual, physical buttons.
Merch
Example of a simpler application using typography, the heart shape and the mantra only.
Flag banners
The beginning of May in Ørsta and Volda is filled with flags in all colors, too.