- 01
Website
Leveraging the color palette of Gilbert Baker's Pride flag design (1978) to create a dynamic color identity.
- 02
Website
Vibrant colors and funky typography come together to create an expression that is both festival and political movement.
- 03
Billboard
«Kjærleik er kjærleik», meaning «love is love» in the local language, is the mantra. It's repeated until it's true.
- 04
Applications
Reloading the website reveals the next color combination in the order of Gilbert Baker's Pride flag.
- 05
Devices
The mantra layout adapts to all surfaces.
- 06
Posters
Individual posters come together to form the identity in all its colors.
- 07
Merch
The 60s-inspired stickers play a primarily digital role, but also come in the form of actual, physical buttons.
- 08
Merch
Example of a simpler application using typography, the heart shape and the mantra only.
- 09
Flag banners
The beginning of May in Ørsta and Volda is filled with flags in all colors, too.