Leveraging the color palette of Gilbert Baker's Pride flag design (1978) to create a dynamic color identity.
Vibrant colors and funky typography come together to create an expression that is both festival and political movement.
«Kjærleik er kjærleik», meaning «love is love» in the local language, is the mantra. It's repeated until it's true.
Reloading the website reveals the next color combination in the order of Gilbert Baker's Pride flag.
The mantra layout adapts to all surfaces.
Individual posters come together to form the identity in all its colors.
The 60s-inspired stickers play a primarily digital role, but also come in the form of actual, physical buttons.
Example of a simpler application using typography, the heart shape and the mantra only.
The beginning of May in Ørsta and Volda is filled with flags in all colors, too.